Six Common Reasons for Failure of Digital Marketing Campaigns
1) Using Google AdWords when content is missing or poorly written/search engine optimized: If your content is not searched engine optimized or if your Digital Campaign revolves around a specific piece of content that does not exist, then Digital Marketing activity, i.e., Digital Adwords, will be ineffective and fail because you are advertising to people who are not wanting what you have to sell. 2) Digital Campaigns with too many keywords: Digital experts know these & Digital Agencies know this, but in our research. We realized that most businesses did NOT know the importance of keeping keyword lists small to get good Digital Marketing results for their Digital campaigns. 3) Not targeting the right people in Display ads: The display network should reach 100's of thousands of people , but it should only show ads to the RIGHT target audience for your brand. Digital best practices teach Digital agencies to target specific audience groups, but that isn't working well for ou