Six Common Reasons for Failure of Digital Marketing Campaigns

 1) Using Google AdWords when content is missing or poorly written/search engine optimized: If your content is not searched engine optimized or if your Digital Campaign revolves around a specific piece of content that does not exist, then Digital Marketing activity, i.e., Digital Adwords, will be ineffective and fail because you are advertising to people who are not wanting what you have to sell.

2) Digital Campaigns with too many keywords: Digital experts know these & Digital Agencies know this, but in our research. We realized that most businesses did NOT know the importance of keeping keyword lists small to get good Digital Marketing results for their Digital campaigns.

3) Not targeting the right people in Display ads: The display network should reach 100's of thousands of people, but it should only show ads to the RIGHT target audience for your brand. Digital best practices teach Digital agencies to target specific audience groups, but that isn't working well for our Digital Campaigns. Even if we're targeting the right people, Digital experts know that it's important to keep image ads small and text ads short to avoid Mobile site visitors who aren't interested in what you have available.

4) Not using high enough bids or optimizing ad creation: Digital Agencies do this all the time & Digital experts do too. We all think that if we just pay Google more money, they'll show our Digital campaigns more often & convert more visitors into customers. But we were wrong. You risk losing your brand reputation by bidding high on digital ads (which is almost impossible to get back). You should optimize Digital Campaigns for conversions, not impressions.

5) Digital Campaigns with no mobile optimization: Digital experts know that you should have separate Adwords accounts for Mobile devices & Tablets, but this is NOT working well because Digital Agencies don't realize how hard it is to create Call-to-Action links that look good on Mobile Screens and convert website visitors into customers.

6) Digital Campaigns without any external marketing: Digital agencies know that Digital campaigns need to be supported by an outside network of bloggers, affiliates, and partner websites so that they're getting traffic from within their digital properties and from all other related sources where possible. Our findings show that most Digital experts think everyone else needs to do Digital marketing for them. Digital agencies just set up Digital campaigns and assume that they will work without extra Digital support.

Many digital marketing mistakes can be made. Using Google Adwords when content is missing or poorly written, having too many keywords in a campaign, not targeting the right people with Display ads, and not optimizing your ad creation process to target high-value audiences will result in failed campaigns. These simple steps may seem daunting for some marketers, but it's important to remember these tips if you want any hope of driving traffic from your online advertising efforts. Digital Marketing takes time and effort to avoid making these common mistakes at all costs!